Case Studies
Microsoft | Windows Phone
I recently led
initiatives at Microsoft in re-envisioning and
redeveloping business-critical components of the
company’s global Windows Phone interactive
program, improving user experience and
customer retention through the crucial areas of
product support, customer loyalty, and business
partner communications.
Expedia Inc.
As Director of Global Marketing Communications, I developed a global, multi-brand B2B marcom
program for the world’s largest online travel
marketplace, including the establishment of a
new interactive marcom platform, enabling management
and staff in 58 nations to provide tailored business
intelligence and market information to travel
industry partners ranging from Hyatt to family-run
inns in China.
The US-Japan Council
Ethnographic and demographic research, together with a preliminary set of in-depth interviews, revealed both a complex set of opportunities and challenges for U.S.-Japan Council communications, as well as a compelling strategic direction and defined set of tactical communications initiatives.
Seattle Arts & Lectures
A careful, highly collaborative research phase, consisting of a series of in-depth interviews, creative exercises, and facilitated group sessions culminated in the organization’s first fully articulated brand strategy, identity, and all-new digital and collateral media.
PhotoRocket
Between our computers, smartphones and cameras, we have countless unshared photos and memories. PhotoRocket's founder, a successful serial entrepreneur, saw a way to resolve this universal dilemma (and turn conventional photo sharing on its head).
Drexel University | The
Math Forum
Carried out planning, design and development
of Drexel University's web presence as well as print collateral for the nation's
preeminent resource for teaching and learning
mathematics.
Jobfully
Jobfully's founder had a vision for creating an accessible, affordable and proven solution to help job seekers successfully reach their goals in today’s challenging job market. In collaboration with Jobfully’s team, I worked with the Internet technology lab Conceivian to design and build this revolutionary new job-search training site.
BroadSoft
Working with the principals of J Street Consulting, I handled the complete rebranding and development of
a full suite of digital sales and marketing media
for the world’s leading provider of VoIP
technologies.
American College of Cardiology
Together with the principals of J Street Consulting, I managed the naming, identity and creation of film and print launch media for the organization's new program for Interventional Cardiologists.
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Writings
Techologies of Sin & Salvation
Our story, from
that moment when we first evolved – or fell – to our homo sapient condition, begins
and unfolds with humankind's creation of its unique
symbolic, social and material technologies —
such as the word "sin," the number zero,
the institution of market capitalism, our digital neural
networks....
Shall We Haagen-Dazs?
Though a bowl of ice
cream can be nice, its transcendental, healing powers
may not immediately spring to mind at a time when
a nation yearns for respite from massive socioeconomic
change and the collective shock of suddenly finding
itself cast in a leading role on the global stage....
Expedia
Ten years ago next month, a few technologists with a shared case of wanderlust dreamed up a way to buy and sell travel online – and Expedia.com was born. Today, Expedia’s family of consumer brands – from the original Expedia.com to deutsch.hotels.com to eLong.com in China – represents the world’s preeminent online travel network....
Comient
With the constant stream of news detailing the collapse and uncertain recovery of the home real estate market, another lingering real estate crisis has gone virtually unnoticed by the press and the public. In the Seattle area, vacancy rates for commercial real estate have hovered at an unprecedented 18% to 20% during the first half of this year....
Expedia
There
are comforting constants in this business. Gracious hospitality, fresh linens, and morning coffee
in an oversized robe all call to mind the rich traditions
of the hotel industry. Yet behind the familiar images,
there's a rapid evolution underway ... There are
emerging technologies for more effectively matching
supply to customer demand....
Mazda
I
first met Shuko Yamamoto just prior to the completion
of the third-generation Roadster development project.
He was an engineer who had lived and breathed sports
cars at Mazda’s vehicle development department
throughout his storied career. At 50 years of age,
Yamamoto’s passion for and commitment to creating
the next great automobile burned as brightly as ever.
Acting as the project’s deputy general manager,
his role was to guide on-the-ground development operations
in line with the general manager’s vision and
direction. Yamamoto was the coach on the field....
Work in the Digital Age
There
is no question that, as a people, Americans' most
deeply engrained habits of working and consuming are
unique. And it's a good thing for the environment
that that's the case. One study reports
that if every person in the world were to consume
like the average American, we'd need four more planets
to supply the raw materials and absorb the waste. Yet
for many, Americans' work and spend habits are a cause
for pride and celebration.
Shiseido
I researched and wrote a broad range of global consumer advertising
campaigns and corporate marketing communications
for this major Japanese cosmetics and skincare
corporation.
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