Professional Profile
Executive marketing and branding professional with extensive international experience crafting award-winning programs, media and messages, consistently leading major organizations to new levels of effectiveness and success.
- A proven record of rapidly identifying strategic needs and implementing state-of-the-art creative and technological communications tools to achieve and expand organizational objectives.
- A comprehensive knowledge of digital and traditional media technologies and the proven ability to forge these into powerfully synergistic global programs.
- Highest quality standards, consistently producing best-in-class communications ranging from compelling brand identities, to high-impact corporate websites, to successful international advertising campaigns.
- The proven ability to build and sustain positive, productive internal cross-functional relationships, as well as external public and media relations, across global markets.
- An extensive bibliography of published corporate and academic writings in local, national and international media.
Experience
Principal, Sugai Munson Communications
Seattle, WA
Provide strategic consulting and creative services to clients including Microsoft, Seattle Arts & Lectures and others. The engagement with Microsoft has involved reformulating and redesigning mission-critical components of the company’s Windows Mobile B2C and B2B interactive communications. Accomplishments: A bold new strategic approach and redesign helped Microsoft increase owner registrations and involvement in its loyalty program a remarkable 400%. For Seattle Arts & Lectures, a dramatic rebranding is resulting in sold-out events and a record-breaking season.
Director,
Global Marketing and Communications, Expedia
Inc.
Seattle, WA
Established this travel media company’s first-ever
global, multi-brand B2B marcom program. Accomplishments:
Following an intensive development cycle, the complete
program eventually included the company’s first
fully articulated corporate branding, consistent strategic
messaging across its entire family of consumer brands
and global markets, a pioneering advertising strategy
and campaign, in addition to a comprehensive set of
mission-critical print, film and online B2B marketing
communications media. Additionally served as ghostwriter
for president.
Principal, Sugai Munson Communications
Washington, DC
Provided marketing and communications strategic consulting
and creative services to a broad range of academic,
governmental and corporate organizations. Clients
included the Brookings Institution, Dolby, American
College of Cardiology, AARP, BroadSoft, Howrey, Simon,
Arnold & White, the U.S. Department of Health
and Human Services, Mazda, De Beers, Vodaphone, AIG
and Lipton Teas.
Communications
Executive, Gateway, Inc.
Yokohama, Japan
Led rapid development of this high-tech firm’s
first comprehensive corporate communications program
for its fast-growing Asian operations. Accomplishments:
Conducted thorough analysis of highly complex organizational
communications needs, detailed and gathered resource
requirements, reengineered company-wide knowledge
management and flow, established supportive media
and organizational processes, hired and trained management
team for this national and regional Asian program.
Served as speechwriter and ghostwriter for CEO.
Communications
Director, American Chamber of Commerce
in Japan,
Tokyo
Directed communications for what is often termed the
most important U.S. business organization outside
the United States. Accomplishments: Enhanced quality
and effectiveness of marketing, public relations and
internal media, recasting editorial strategies, graphic
presentation, budget priorities and supportive processes.
Refocused marketing communications program around
innovative, award-winning extranet, redesigning editorial
and technological functionality, integrating organizational
knowledge management and data processing, and forming
strategic partnerships with major government and industry
news providers.
Communications
Director, The American School in Japan
Tokyo
Managed all marketing and other print and digital
communications for this prominent international institution.
Accomplishments: Supervised professional, freelance
and clerical staff in addition to orchestrating support
by international community in building the organization’s
first fully integrated print and online marketing/communications
program. Established award-winning Internet presence,
the first of its kind in the nation, to serve as marketing,
communications and educational tool for alumni, educators,
parents, and current and prospective students.
Copywriter
& Editor, J. Walter Thompson,
Ltd.
Tokyo
Created global print and film corporate communications,
as well as retail and consumer promotional materials,
for Shiseido, Ltd. Wrote national and international
advertising for clients such as Kodak, Ford and Haagen-Dazs.
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