Professional Profile
For over 15 years, Tim Munson has been designing and directing transformative digital communications media and organizational programs through a dynamic blend of advanced research skills, strategic excellence, and award-winning execution for brands ranging from global enterprises such as Microsoft, Expedia, and Gateway, to schools and colleges including George Mason and Drexel universities, to non-profit organizations such as Seattle Arts & Lectures and the U.S.-Japan Council, among many others.
Specialties
- Designing and directing transformative digital products, media and programs
- Staying in front of emerging technologies and best practices
- Translating research-based strategy into award-winning execution
- Quantitative analytics and qualitative research
- Superior writing, editing and content management
- Enthusiastic and highly agile collaborator and leader
Qualifications
- Over 15 years of senior management experience designing and managing high-impact media and programs across domestic and international markets (Americas, APAC, EMEA).
- Talent for rapidly identifying strategic imperatives and executing synergistic programs purpose-built to achieve and extend organizational objectives.
- Consistent record of directing and producing game-changing media and content ranging from disruptive web, mobile and social media to next-generation digital communications programs.
- Adept at building and leading teams that typically exceed performance goals.
- Extensive experience planning and preparing messaging strategies and final content for global marketing communications channels and news media.
Representative Experience
Principal & Founder, Sensiate
Kirkland, WA
Sensiate provides strategic and creative services to clients ranging from Microsoft, to nonprofits such as Seattle Arts & Lectures (SAL) and the US-Japan Council (USJC), to a wide range of early-stage tech ventures. One of several Microsoft engagements involved reformulating and redesigning mission-critical components of the company’s Windows Phone B2C and B2B web and mobile communications. A bold new research-based strategic approach and subsequent execution led to an immediate 400% surge in owner registrations and loyalty program enrollment. Long-term SAL and USJC engagements involved market research, brand strategy, followed by the creation of integrated identity systems, and all-new digital and collateral marcomm media. Services for start-ups such as PhotoRocket, Bertram & Boo, Context Solutions, Conceivian, Jobfully and others have included strategy, branding, marketing, public relations, and product UI/UX concepting and design. Case studies and client list available at timmunson.com.
Director,
Global Marketing and Communications, Expedia
Inc.
Seattle, WA
Established this travel media company’s first-ever
global, multi-brand B2B marcom program. Accomplishments:
Following an intensive development cycle, the complete
program eventually included the company’s first
fully articulated corporate branding, consistent strategic
messaging across its entire family of consumer brands
and global markets, a pioneering advertising strategy
and campaign, in addition to a comprehensive set of
mission-critical print, film and online B2B marketing
communications media. Additionally served as ghostwriter
for president.
Creative Director, J Street Consulting
Washington, DC
Provided strategic consulting and creative services to academic, governmental and corporate organizations. Accomplishments: Built strong, service-driven relationships with clients such as Mazda, De Beers, Vodafone, AIG, Lipton Teas The Brookings Institution, the American College of Cardiology, AARP, BroadSoft, George Mason University, Drexel University, the U.S. Department of Health and Human Services..
Communications
Director, Gateway, Inc.
Yokohama, Japan
Led rapid development of this high-tech firm’s
first comprehensive corporate communications program
for its fast-growing Asian operations. Accomplishments:
Conducted thorough analysis of highly complex organizational
communications needs, detailed and gathered resource
requirements, reengineered company-wide knowledge
management and flow, established supportive media
and organizational processes, hired and trained management
team for this national and regional Asian program.
Served as speechwriter and ghostwriter for CEO.
Communications
Director, American Chamber of Commerce
in Japan
Tokyo, Japan
Directed communications for what is often termed the
most important U.S. business organization outside
the United States. Accomplishments: Enhanced quality
and effectiveness of marketing, public relations and
internal media, recasting editorial strategies, graphic
presentation, budget priorities and supportive processes.
Refocused marketing communications program around
innovative, award-winning extranet, redesigning editorial
and technological functionality, integrating organizational
knowledge management and data processing, and forming
strategic partnerships with major government and industry
news providers.
Communications
Director, The American School in Japan
Tokyo
Managed all marketing and other print and digital
communications for this prominent international institution.
Accomplishments: Supervised professional, freelance
and clerical staff in addition to orchestrating support
by international community in building the organization’s
first fully integrated print and online marketing/communications
program. Established award-winning Internet presence,
the first of its kind in the nation, to serve as marketing,
communications and educational tool for alumni, educators,
parents, and current and prospective students.
Copywriter
& Editor, J. Walter Thompson,
Ltd.
Tokyo
Created global print and film corporate communications,
as well as retail and consumer promotional materials,
for Shiseido, Ltd. Wrote national and international
advertising for clients such as Kodak, Ford and Haagen-Dazs.
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