Case Study: The Math Forum
Challenge
When in a recent New York Time's article
on Asia's growing dominance in math education a prominent
Indian mathematician was asked how the U.S. could
improve its test scores, he suggested more Americans
use The Math Forum. Globally recognized as
the preeminent K-12 online resource for teaching and
learning mathematics, The Math Forum had evolved organically
since its inception in the early '90s with the support
of a dedicated group of university mathematics professors
and K-12 teachers. As the project grew in international
prestige and visibility, however, it became increasingly
clear that this thriving, sprawling online community
was in real need of some professional city planning.
Solution
Through a careful, collaborative process, The Math
Forum branding, website and print collateral were
transformed through the application of best practices
in brand identity design, interactive architecture
and design standards, and user experience. This involved
the iterative design and development of an attractive
new identity system, a new information architecture
and interface design for the organization’s
complex web site, together with new, branded design
for related print materials for this truly remarkable,
homegrown educational resource.
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