Case Study: Drexel University | The Math Forum
Challenge
In a recent New York Time's article
on Asia's growing dominance in math education, a prominent
Indian mathematician was asked how the U.S. might
improve its test scores.
He suggested more Americans
use The Math Forum.
Globally recognized as
the preeminent K-12 online resource for teaching and
learning mathematics, The Math Forum had evolved organically
since its inception in the early '90s with the support
of a dedicated group of university mathematics professors
and K-12 teachers. As the project grew in international
prestige and visibility, however, it became increasingly
clear that this thriving, sprawling online community
was in real need of some professional planning and design.
Solution
This was a fascinating and deeply satisfying engagement for this closet mathematician. Through a careful, collaborative process, The Math
Forum branding, website, digital communications, and print collateral were
transformed through the application of best practices
in identity design, interactive architecture
and design standards, and user experience.
This process involved
a deep-dive into the complexities of student and educator needs, as well as resource restraints and requirements for this truly homegrown, global educational resource. Work then moved to the iterative design and development of an attractive
new identity system, a new information architecture, interface design, and user experience optimization for the organization’s
web presence and interactive program. The engagemen further involved the creation of new, branded design standards
for related print marketing communications materials.
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