Strategic Vision. Creative Excellence.
WITH 20 YEARS' PROFESSIONAL EXPERIENCE, and advanced education and training at each stage of the strategic planning and creative process, I’m uniquely qualified to quickly grasp your organizational needs and attend to the smallest tactical detail, managing your marketing, communications or branding project from start to finish.
Working with me, you'll immediately benefit from 20 years' accrued strategic insight, creative expertise, professional training and education, and project management experience.
You'll also benefit from having every detail handled by the senior professional with whom you're meeting and working from start to successful completion of your project.
Whether for a specific, short-term project or a long-term engagement, I'm able to offer professional strategic and creative services generally available only through large agencies — without the big-agency-cost. |
Proven Process.
Discovery > Depending on your specific needs, this phase may include market and demographic research, competitor
analysis, facilitated group discussions, and/or stakeholder
interviews.
Strategic
Planning > A brand strategy is developed
based on objectives and research results; the promise
of value to the target audience.
Tactical
Planning > A tactical plan is developed,
identifying required deliverables, and aligning necessary
resources around execution of the strategic plan.
Brand
Concept > A set of governing principles
in both words and pictures articulates the brand strategy
in a cohesive and compelling manner.
Brand
Creation > The design and editorial content,
the creative expression of the concept, are developed.
Media
Creation > The selected brand expression
is applied to online and/or collateral media.
Production > Design gives way to development, assuring materials
meet required specifications for quality and technical
functionality.
Distribution > The final branded messaging is distributed through
printed materials, built environments and interactive
media.
Assessment > In some
cases, this process then circles around again to discovery,
where results are measured and assessed, and ongoing
updates and refinements are made to the brand, branded
media, and messaging.
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