Case Study: The Brookings Institution
Challenge
There may be no more highly regarded research
and policy think tank in the world than the Brookings
Institution. For nearly a century, the organization's
publications and forums have represented some of the
most influential and expert thinking on national and
international current affairs. Yet many of the organization's
publications, reports and other materials clearly
no longer reflected Brookings' enduring relevance
and world-class stature.
Solution
The goal of this extensive engagement was to produce
a new series of regional reports, together with new
program overview media, which would clearly communicate
contemporary relevance while respecting the organization's
proud history of serious scholarship. For the Asian
division, rich, subdued photography and color palettes
were researched and selected based on local cultures
and current regional political tensions and public
sensitivities. The resulting new graphics standards and
publications were enthusiastically received both
among Brookings' global network of scholars, officials
and press as well as in the organization's larger
public communications initiatives. |
